We HATE marketing acronyms… and we LOVE them.
This list will keep getting bigger with everyday marketing-speak, so you can have conversations and actually look like you know what you’re talking about.
| B2B | Business to Business | Marketing directly to businesses |
|---|---|---|
| B2C | Business to Customer | Marketing directly to customers |
| B2H | Business to “human” | Marketing directly to anyone directly / specifically |
| BR | Bounce Rate | How many users leave a website from a specific website page |
| CAC | Customer Acquisition Cost | How much does it cost for you to acquire a single customer |
| CMS | Content Management System | A system that allows you to publish, edit and organise your content |
| CPC | Cost Per Click | Similar to PPC / generally used in Google network advertising |
| CPM | Cost per Thousand impressions | The advertising cost you pay for each thousand impressions your ad receives |
| CRM | Customer Relationship Management | How a company keeps records of its customers and activity with them |
| CSS | Cascading Stylesheet | The definition used to describe how the visual style of a website looks / feels |
| CTA | Call to Action | The action you expect you audience to take as a result of your campaign |
| CTR | Click Through Rate | How many individuals clicked your advertisement |
| CX | Customer Experience | The interaction between a company and its customer during their relationship |
| DM | Direct Mail | A physical letter sent to a customer / person |
| DNS | Domain Name Server | Is an internet service that translates domain names into IP addresses |
| eDM | Electronic Direct Mail | An email version of a letter sent to a customer / person |
| FTP | File Transfer Protocol | Used to send files from one computer to another over the internet |
| GA | Google Analytics | The tool used to monitor audience behaviour on your website / or Google marketing activity |
| GDN | Google Display Network | Websites linked to Google that advertisers can place ads on |
| GSN | Google Search Network | Google’s search engine |
| HTML | HyperText Markup Language | The standard software language used to create websites |
| HTTP/S | HyperText Transfer Protocol / Secure | The protocol used to define how messages are transmitted on the internet / and if they are secured |
| IM | Instant Message | Instant communication between two users / i.e. chat |
| IP | Internet Protocol | Numeric identifier for a computer that uses the internet for communication |
| KPI | Key Performance Indicator | The key targets for your employees to reach that determines success |
| PPC | Pay Per Click | The cost you pay each time a person clicks a ad you have placed in display / search networks |
| PR | Page Rank | The ranking of your website in comparison to similar searchable websites |
| PV | Page Views | How many views a specific page of your website receives |
| QR CODE | Quick Response Barcode | A code used for storing links to URLs |
| ROMI | Return on Marketing Investment | How much money you expect to make in profit as a result of your marketing activity |
| RSS | Rich Site Summary | A summary of a website compiled into a feed or channel |
| RT | Retweet | Repeating someone else’s tweet on Twitter verbatim |
| SEM | Search Engine Marketing | Process of improving your search engine ranking / or advertising through search engines |
| SEO | Search Engine Optimisation | The aim of getting your page to the top of search engine lists |
| SMM | Social Media Marketing | Creating promotions or engaging with customers through social media |
| SOV | Share of Voice | Advertising term comparing ad revenue to peer advertisers |
| SSL | Secure Sockets Layer | Security technology used to encrypt certain parts of a website |
| UI | User Interface | The front-end or screen that a user sees when browsing a website / app |
| URL | Uniform Resource Locator | The address of a website |
| UV | Unique Visitor | How many individual people access a website or app |
| UX | User Experience | How a user interacts with the environment you present to them |
| WOM | Word of Mouth | Oral or written communication by a satisfied customer |
Oh yeah… TLA. Three Letter Acronym.
If you can think of any other acronyms you love / hate – feel free to let us know.